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Friday 23 November 2018

One Minute Brief of the Day: Advertise the return of #MerryCritmas with @Father_Critmas

One Minute Brief of the Day:
Advertise the return of #MerryCritmas with @Father_Critmas



He's back and critting harder than ever for the third year running.
Following last year's Oscar winning performance in CRIT Movie, he's decided to go even bigger with a music video as he performs 'Merry Critmas Everyone'.

Father Critmas is the biggest, baddest and best Creative Director out there but deep down he does a lot of good by matching junior creatives/students/grads with Creative Directors worldwide. Give him a follow at @Father_Critmas and, if you are reading this, make sure you sign up to give or receive the gift of a book crit at merrycritmas.com

And, as part of the film, he's looking for all of the OMBLES to have a cameo role in a montage.
All you have to do is take a selfie video in LANDSCAPE and shout "IT'S CRIIITTTMASSSS" in the style of Noddy Holder. https://www.youtube.com/watch?v=CMRBYpbAHpk 
The more the merrier so please get involved!! 
Send your clips to fathercritmas@merrycritmas.com 
If you'd like to feature in the film itself, we are filming it at MediaCity, Manchester on Tuesday 27th November. E-mail Father Critmas if interested.

Brief: 

For today's OMB brief we're looking for you to create posters using lyrics from any Christmas song.
Tweak them as you wish to communicate the #MerryCritmas initiative and Father Critmas' naughty but nice personality.

About the Campaign:

Merry Critmas is a campaign encouraging professional creatives in the advertising and marketing fields to give the gift of a festive portfolio review, or "book crit".

For undiscovered talent trying to break into advertising, it’s a foot in the door.

For established creatives, it’s a nice way of giving something back.

Just half an hour can make a real difference.

And you never know who you might discover...

How it works:

Whether you are an aspiring creative team, a hybrid solo, or a conceptual designer, Merry Critmas is for everyone. That means that regardless of whether you went to university or ad school, all are equally welcome to take part and get involved.

All you have to do is select a side on our homepage.

Or if you're feeling brave, send your portfolio direct to Father Critmas.

Once we have your details, Father Critmas and his elves will start to match our fresh talent with superstar pros who have signed up to Merry Critmas 2018. 

This year we are already partnered with The Drum, NABS, Unity Radio, Trunk and GAS Music. Get in touch if you'd like to team up with us and help Father Critmas take over the world!

merrycritmas.com
@Father_Critmas

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